This is an online blog intersecting marketing and the entertainment and music industries. Each week I post information related to the entertainment world along with how it is related to marketing. Whether it’s a new film, an upcoming artist, or even an older memorable event in entertainment, I analyze the strategy behind it and its relevance to marketing.
About the author
My name is Merritt McMullen and I’m a student at the University of Southern California. I spend much of my free time watching, reading, and talking about the entertainment industry because it’s something I find fascinating. I am also passionate about marketing and plan to pursue a career intersecting marketing and entertainment. I thought I would put this hobby of mine and the knowledge I’ve accumulated into words, so I started this blog. I hope you enjoy and learn something.